I frequently use Twitter to share links to my blog posts, but recently began to grow my blog with the platform. I shared my content but did not engage with my followers or fellow bloggers. Implementing a few simple strategies has not only grown my following but also increased my engagement on my blog.
1. Engage with your followers
If you’re using Twitter to promote your blog posts, it is important to engage with your followers (and potential readers). It only takes 5-10 minutes to scroll through your feed and like, retweet, or comment on your followers Tweets. This not only increases your engagement, but it also increases the visibility of your account and blog.
2. Create a call-to-action
I recently posted a call-to-action and asked my followers to link their blogs in one of my Tweets. This was beneficial for two reasons – (1) I was able to explore new blogs and content; and (2) Connecting with other bloggers grew both my Twitter account and my blog’s follower count.
3. Add hashtags to your Tweets
Adding hashtags to your tweet, or tagging a brand, will introduce your content to new readers who may not have found your blog otherwise. Exploring hashtags on Twitter also increases your visibility to brands you may want to work with.
4. Add images to your Tweets
Tweets with images receive twice the amount of engagement than those without. Your tweet will stand out more than text-only tweets, especially if it the size is Twitter-friendly.