Instagram is a powerful social media outlet to grow your blog, brand, or business. If you’ve been an Instagram user for a while, you know all-too-well how frustrating it can become to grow and market. However, a few simple modifications of your profile, photos, and engagement will make it easier to expand your reach and following. Today I’m sharing a guide on how to maximize the effectiveness of Instagram!
YOUR PROFILE BASICS
Your profile is the first thing that a prospective follower will encounter. Your profile should explain who you are, what your brand is, and what you bring to the community. When you build your profile, there are a few key components to consider:
- Brand your account – Your account should have the same handle as the rest of your social media. This makes it easier for your audience to find you. If it is not optional, try keeping your handles as similar as possible. I rebranded all my social media handles as Erin Angela for consistency.
- Profile picture – Snap a photo that shows off your personality, or specific characteristics you wish to highlight. I use a simple headshot featuring my favourite lipstick. I prefer to keep this photo focused and bright. If you have a brand/blog logo, or photo that showcases your personality, this also works wonders!
- Your bio – With a limit of 150 characters and one clickable link, you should optimize it! Your bio is an opportunity to introduce who you are, what you do, and/or how you help others. Are you a beauty blogger? Are you a skincare specialist who shares DIY facial recipes? Your bio should reflect this.
- Location – Integrating your location into your profile can help you connect with users or brands within a similar niche or who are in the same geographical location as you.
Your photos should be bright, crisp, and attractive. I use my iPhone for all my photography, but your favourite type of camera works. Also, the lighting that you use can greatly enhance your photos.
Hashtags are helpful to increase your exposure, and to discover new brands or accounts. Hashtags categorize content and make it more discoverable. You should select a different set of hashtags for each post, and only select ones that are relevant to the photo. If you want to find the best hashtags for your account, find out which hashtags that your competitors are using.