I feel like I’m the last makeup enthusiast on the planet to try the cult-classic Primer Potion from Urban Decay. I switched the brand of primer I use on a whim last month, and I have not looked back. This product truly lives up to its claim of indestructible eyeshadow that lasts all day!
The primer comes in a sleek and lightweight tube. The tube bears the Urban Decay logo and has a pale purple, golden, or copper colour depending on the type of primer that you purchase. The cap features a long, flat applicator that is soft and bendable to coat the entire eyelid with product. I love that this product is travel-friendly and easy to use.
I adore this formula! It is silky-smooth, dries quickly, and brings out my eyeshadow’s true pigment. Urban Decay’s primer is formulated with polymer technology that preps the eyelids for all-day wear and covers imperfections.
My eyeshadow is brighter, pigmented, and long-lasting after I apply it on top of this primer. Eyeshadow does not fade or crease throughout the day. I’ve tested this eyeshadow primer while wearing both powder and cream formulas, and it has enhanced the wear of my eyeshadow with ease!
Recently, Urban Decay released new varieties of the primer. It is now available in four varieties:
- Sin – Subtle pale nude shimmer
- Eden – Matte nude
- Caffeine – Rich warm brown matte
Urban Decay’s cult-classic Eyeshadow Primer Potion is a staple in my makeup kit. It effortlessly extends the wear of my eyeshadow for a crease-free look. Each tube of Urban Decay’s Primer Potion retails for $32 at Sephora.