Tips and tricks

3 Key Tips for Aspiring Beauty and Lifestyle Bloggers

Hello, lovelies!

I always enjoy sharing tips and advice with new beauty and lifestyle bloggers. When I began blogging over three years ago, I didn’t quite realize how much I would learn and grow as I continued to craft my blog. There are many pieces of advice I could give a new blogger, but here are my favourite tips. Whether you are a new or seasoned blogger, I hope you find these tips helpful!

1. Find your niche 

There are many beauty and lifestyle blogs on the web. Finding a specific niche for your blog will help you find your writing voice and set your blog apart from the rest. If there is a specific topic within the broad spectrum of beauty and lifestyle that you are passionate about, make that your blog’s focal point. For example, I like to focus on writing a weekly beauty product review, and publishing weekly tips.

2. Plan ahead to sustain your blog

Pre-planning post ideas is the main way that I sustain my blog. It’s a good idea to have a plan of how you will maintain your blog, types of content you’ll post, and a posting schedule. Planning ahead and writing focused content will also help you curate a consistent readership among your blog’s audience.

3. Focus on writing great content instead of the numbers

This can be tough to remember as a new blogger. Every blogger dreams of having content read and shared by hundreds of people, but developing great content will keep readers coming back to your blog each week.

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3 Reasons Why You Should Start Listening to Podcasts and My Top Recommendations

Hello, lovelies!

I recently began listening to podcasts and it’s truly been a life-changing experience. With a range of topics and hosts, podcasts offer a window into education, information, and passion. I’ll highlight a few of the podcasts I’ve listened to lately below, but here are my top three reasons why you should start listening to podcasts!

Reason 1 – Get Inspired: What inspires you? What motivates you? Chances are, there is a podcast out there that relates to your interests or hobbies. Finding a podcast that you enjoy listening to can inspire you to find new ideas, find information on new topics, and inspire you to become creative.

Reason 2 – Find a Creative Outlet: I enjoy listening to podcasts while I blog for the entertainment value and to spark my creativity. Listening to podcasts is a way to enhance your creativity and explore new ideas.

Reason 3 – Optimize Your Time: Listening to a podcast during your daily commute or while you’re waiting for something is a great way to pass time. Listening to podcasts while engaging in other activities will help your day, commute, or daily tasks fly by!

My Recommendations 

Approachable by Samantha Ravandahl and Alyssa Anderson 

If you’re a makeup lover like me, you’ve likely heard of Samantha Ravandahl. Sam is a is a beauty and lifestyle YouTuber who posts makeup product reviews, creates unique tutorials, and is one of the most unbiased, open vloggers in the industry. She recently launched a podcast with Alyssa Anderson, titled Approachable that discusses relevant topics including anxiety, alcohol abuse and millennials.

Dare I Say by Harper’s Bazaar

Harper’s Bazaar launched the podcast Dare I Say, hosted by Olivia Wilde (need I say more?) This podcast features a female celebrity guest each week with topics that include body positivity, activism, and diversity in the fashion/beauty industry.

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Tips and tricks

3 Tips to Effortlessly Apply Liquid Lipstick

Hello, lovelies!

I adore liquid lipstick! The fluid formulas are opaque like traditional lipsticks, but last longer and dry to a matte, transfer-proof finish. Liquid lipstick can be tricky to apply at first, so I’m sharing my favourite tips to help make the application a breeze!

Prep your lips

This step is crucial, since most liquid lipsticks are drying. I always like to exfoliate and moisturize my lips before applying a lip liner to ensure that my lipstick has maximum wear.

Use less product than you think you need

It is better to start with a small amount of product then add more as needed. This will make it easier to apply additional lipstick without your lips feeling caked or dry.

Avoid lip balm

Lip balm tends to breakdown liquid lipstick. Rather than applying lip balm throughout the day, you should apply it during your lip prep.

What are your favourite tips to apply liquid lipstick?

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Product Reviews

REVIEW: Marc Jacobs Velvet Noir Mascara

Hello, lovelies!

I adore testing mascaras that promise long, fluttery eyelashes. I recently received a sample of Marc Jacobs Velvet Noir Mascara from Influenster and instantly fell in love with the product. This is the first mascara that I’ve tried in ages that gave me voluminous, pigmented, and fluttery eyelashes.

The Packaging 

The packaging is sleek and sophisticated. The mascara comes in a sleek black tube that features a shiny finish. The tube bears the Marc Jacobs logo and is both lightweight and travel-friendly. I love the unique design of the mascara wand – the bristles are tightly-packed to dispense mascara onto each individual lash. This is the first mascara I’ve used where I’ve effortlessly reached the curved lashes near the corners of my eyes with ease!

The Mascara 

I adore the formula of this mascara. It feels thick when applied to the lashes, but it does not become clumped or sticky. The mascara has a rich black pigment and it is not watery. This mascara has a unique formula – it contains the Flash Volume Complex that prevents the mascara from smudging.

The Wear

I’ve worn this mascara throughout the day and it does not flake, clump, or disappear with wear. One small issue I encountered with this mascara is that the wand occasionally picks up a lot of pigment. As a result, my mascara may apply thickly but it can quickly be thinned out with a tiny amount of water.

If you are looking for a high-end mascara that packs volume, length, and pigment I would recommend Marc Jacob’s Velvet Noir Mascara! Each individual tube retails for $32 at Sephora.

 

 

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Tips and tricks

3 Tips to Eliminate Shine and Help Your Makeup Last All Day

Hello, lovelies!

We’ve all had moments where the makeup we just applied has smudged or disappeared completely. There are various ways that you can prevent your skin from becoming shiny, causing makeup to smudge. Here are my top tips:

Prep your skin 

Prepping your skin with primer is important for all skin types, as it helps your makeup stay vibrant throughout the day. If your skin gets shiny, you should prime the oiliest areas of your skin with an oil-free primer. Other areas of the skin can be primed with the same product, or a primer that is not oil free, depending on what you prefer!

Apply powder, but don’t overdo it 

I often powder my entire face, but I concentrate my powder in on my forehead, cheeks, and chin to eliminate extra oil. Applying a translucent powder will control shine and oil but applying too much product may give your skin a powdery hue. I like to apply a small amount of powder with a fluffy brush before blending it into my skin.

Stick to products that are long-wearing

Products that contain oil or water may contribute to smudged, smeared or slipped makeup. Look for products that are long-wearing, water-resistant, or water-proof to prevent any creasing throughout the day.

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3 Things I Wish I Knew When I Started Blogging

Hello, lovelies!

Blogging takes time and effort. I’ve learned a few lessons since I began my blog, and have compiled a breakdown of some of things I wish I’d known when I started my blog that I will share with you.

Maintaining social media can be tiring

It takes time and work to maintain various social media accounts. As I write this post, I mentally note that I’ve barely opened my Instagram app in days. I sometimes feel pressure to consistently post on my blog and social media, but it is a good idea to take a break from posting. Consistently posting and preparing content can feel draining and it’s important to acknowledge that it’s okay if you don’t have posts prepared for every day of the week!

Be passionate

Writing about topics that you are passionate about will majorly benefit your blog. If you aren’t passionate about your niche and ideas, you’ll find it difficult to make it as a blogger.

Joining social media groups in your niche will be helpful 

I’ve joined multiple Facebook and Twitter groups related to beauty and lifestyle topics since I began my blog. These groups are beneficial for multiple reasons. First, it’s wonderful to have a place where other bloggers share the same ‘language’ as you do. I also adore these groups when I’m stuck for inspiration. Finding new bloggers or content to read is an excellent source of inspiration when you encounter writer’s block.

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Tips and tricks

3 Effective Ways to Promote Your Blog on Social Media

Hello, lovelies!

Social media is an effective tool to promote your blog, connect with other bloggers, and expand your readership. I regularly cross-promote my blog on my social media channels and it’s exponentially increased my blog traffic! Here are three effective strategies to promote your blog on social media:

Integrate your blog and social media accounts 

Integrating your blog and social media accounts bridges the gap between each platform and your blog. People who are visiting your blog need an easy way to connect with your social media channels, and connecting both accounts ensures that the transition from blog to social media is seamless. I offer links to my Instagram, Twitter, and Facebook on my blog banner, and link my blog on each of my social media accounts.

Join social communities 

Facebook, Twitter, and other social media websites are good platforms to promote your blog’s content and connect with other bloggers. If you are new to social media communities, start out by joining conversations with other bloggers before promoting your content.

Update your blog posts regularly

When you share your own content on social media, it’s helpful to repost older blog posts. This is helpful if you have new followers who have not read the posts previously, or if you are planning to revitalize previously-shared content.

Do you have any tips to promote your blog on social media? 

 

 

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