Tips and tricks

3 Key Tips for Aspiring Beauty and Lifestyle Bloggers

Hello, lovelies!

I always enjoy sharing tips and advice with new beauty and lifestyle bloggers. When I began blogging over three years ago, I didn’t quite realize how much I would learn and grow as I continued to craft my blog. There are many pieces of advice I could give a new blogger, but here are my favourite tips. Whether you are a new or seasoned blogger, I hope you find these tips helpful!

1. Find your niche 

There are many beauty and lifestyle blogs on the web. Finding a specific niche for your blog will help you find your writing voice and set your blog apart from the rest. If there is a specific topic within the broad spectrum of beauty and lifestyle that you are passionate about, make that your blog’s focal point. For example, I like to focus on writing a weekly beauty product review, and publishing weekly tips.

2. Plan ahead to sustain your blog

Pre-planning post ideas is the main way that I sustain my blog. It’s a good idea to have a plan of how you will maintain your blog, types of content you’ll post, and a posting schedule. Planning ahead and writing focused content will also help you curate a consistent readership among your blog’s audience.

3. Focus on writing great content instead of the numbers

This can be tough to remember as a new blogger. Every blogger dreams of having content read and shared by hundreds of people, but developing great content will keep readers coming back to your blog each week.

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3 Reasons Why You Should Start Listening to Podcasts and My Top Recommendations

Hello, lovelies!

I recently began listening to podcasts and it’s truly been a life-changing experience. With a range of topics and hosts, podcasts offer a window into education, information, and passion. I’ll highlight a few of the podcasts I’ve listened to lately below, but here are my top three reasons why you should start listening to podcasts!

Reason 1 – Get Inspired: What inspires you? What motivates you? Chances are, there is a podcast out there that relates to your interests or hobbies. Finding a podcast that you enjoy listening to can inspire you to find new ideas, find information on new topics, and inspire you to become creative.

Reason 2 – Find a Creative Outlet: I enjoy listening to podcasts while I blog for the entertainment value and to spark my creativity. Listening to podcasts is a way to enhance your creativity and explore new ideas.

Reason 3 – Optimize Your Time: Listening to a podcast during your daily commute or while you’re waiting for something is a great way to pass time. Listening to podcasts while engaging in other activities will help your day, commute, or daily tasks fly by!

My Recommendations 

Approachable by Samantha Ravandahl and Alyssa Anderson 

If you’re a makeup lover like me, you’ve likely heard of Samantha Ravandahl. Sam is a is a beauty and lifestyle YouTuber who posts makeup product reviews, creates unique tutorials, and is one of the most unbiased, open vloggers in the industry. She recently launched a podcast with Alyssa Anderson, titled Approachable that discusses relevant topics including anxiety, alcohol abuse and millennials.

Dare I Say by Harper’s Bazaar

Harper’s Bazaar launched the podcast Dare I Say, hosted by Olivia Wilde (need I say more?) This podcast features a female celebrity guest each week with topics that include body positivity, activism, and diversity in the fashion/beauty industry.

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3 Things I Wish I Knew When I Started Blogging

Hello, lovelies!

Blogging takes time and effort. I’ve learned a few lessons since I began my blog, and have compiled a breakdown of some of things I wish I’d known when I started my blog that I will share with you.

Maintaining social media can be tiring

It takes time and work to maintain various social media accounts. As I write this post, I mentally note that I’ve barely opened my Instagram app in days. I sometimes feel pressure to consistently post on my blog and social media, but it is a good idea to take a break from posting. Consistently posting and preparing content can feel draining and it’s important to acknowledge that it’s okay if you don’t have posts prepared for every day of the week!

Be passionate

Writing about topics that you are passionate about will majorly benefit your blog. If you aren’t passionate about your niche and ideas, you’ll find it difficult to make it as a blogger.

Joining social media groups in your niche will be helpful 

I’ve joined multiple Facebook and Twitter groups related to beauty and lifestyle topics since I began my blog. These groups are beneficial for multiple reasons. First, it’s wonderful to have a place where other bloggers share the same ‘language’ as you do. I also adore these groups when I’m stuck for inspiration. Finding new bloggers or content to read is an excellent source of inspiration when you encounter writer’s block.

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Tips and tricks

3 Effective Ways to Promote Your Blog on Social Media

Hello, lovelies!

Social media is an effective tool to promote your blog, connect with other bloggers, and expand your readership. I regularly cross-promote my blog on my social media channels and it’s exponentially increased my blog traffic! Here are three effective strategies to promote your blog on social media:

Integrate your blog and social media accounts 

Integrating your blog and social media accounts bridges the gap between each platform and your blog. People who are visiting your blog need an easy way to connect with your social media channels, and connecting both accounts ensures that the transition from blog to social media is seamless. I offer links to my Instagram, Twitter, and Facebook on my blog banner, and link my blog on each of my social media accounts.

Join social communities 

Facebook, Twitter, and other social media websites are good platforms to promote your blog’s content and connect with other bloggers. If you are new to social media communities, start out by joining conversations with other bloggers before promoting your content.

Update your blog posts regularly

When you share your own content on social media, it’s helpful to repost older blog posts. This is helpful if you have new followers who have not read the posts previously, or if you are planning to revitalize previously-shared content.

Do you have any tips to promote your blog on social media? 

 

 

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Product Reviews

REVIEW: Viktor&Rolf Flowerbomb Perfume

Hello, lovelies!

I search for a new fragrance every few months and vary the scents I wear based on the season. I found Viktor & Rolf Flowerbomb Perfume at Sephora. Upon testing the fragrance, it reminded me of spring. Viktor & Rolf are an Amsterdam-based design team. Flowerbomb is their debut fragrance.

The Packaging 

The glass bottle containing the perfume is transparent and octagon-shaped. The perfume is a beautiful pale-pink that is reminiscent of a peony. The geometric pattern on the bottle is fun and unique. The bottle bears the name of the perfume in crisp lettering.

The Scent 

Flowerbomb is a delightful combination of warm, floral notes. The fragrance has hints of jasmine and orange blossom but the scent profile subtly changes as the perfume dries down. The fragrance begins with hints of woodsy bergamot and bright mandarin. As it dries, the fragrance releases notes of amber, jasmine and freesia.

The perfume is long-lasting. It reveals different fragrance notes as it dries down. I enjoy the scent. Floral perfumes are often cloying and overpowering. This one is the opposite –  light and mild.

This fragrance is is just one of the company’s perfume sets. Other perfumes available in Viktor & Rolf’s collection include the Bonbon Collection and the Spice Collection. Viktor & Rolf’s Flowerbomb Perfume retails at Sephora for $198.

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3 Mistakes You Didn’t Know You Were Making With Moisturizer

Hello, lovelies!

Moisturizing is one skincare step that is easy to follow. However, there are many ways that you can go wrong when using this product. An incorrectly chosen formula and careless application can lead to breakouts, sagging skin, and dullness. Here are three steps you didn’t know you were making – and how to fix them!

Mistake #1: Pulling on the skin

Vigorously rubbing moisturizer into the skin can wreak havoc on your complexion. Pulling on the skin in a downward motion can contribute to premature wrinkles. To prevent this, apply your moisturizer in upward, circular motions. Gently tap moisturizer into your eye area to prevent redness or wrinkles.

Mistake #2: You don’t apply moisturizer regularly

It seems logical to stop applying moisturizer once your skin is hydrated, right? Wrong! If your skin is already dry, it’s likely that there’s a layer of dead skin on the surface that will make it harder for the product to reach your skin’s moisture barrier. Aim to moisturize 1-2 times per day (depending on your skin type) to maintain supple skin.

Mistake #3: You don’t switch your moisturizer

I’m guilty of using the same moisturizer year-round. The fact is, the same moisturizer you use in the summertime may not be hydrating enough in the winter months. The effectiveness of your moisturizer can plateau if your skin becomes used to the ingredients, if the weather changes drastically, or if your skin type changes. It’s important to switch moisturizers with different active ingredients to maintain effectiveness. I apply a cream-based, thicker moisturizer in the winter months, but switch to a light, water-based formula in the summertime.

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3 Reasons Why Nobody Is Reading Your Blog

Hello, lovelies!

For a new blogger, one of the toughest aspects is getting people to read your content. You may be putting in great efforts to grow your audience, but it may not seem like your blog is growing. Here are three reasons why nobody is reading your blog and how to fix them!

Reason #1: Your inconsistent 

Consistency is key for blogging. If you write one or two great posts then go silent for weeks, it will be difficult to maintain a dedicated audience. In order to grow your audience, you must post consistently. For me, posting new content three times per week has helped me grow my audience.

Reason #2: Your blog does not have a focus 

When I began my blog, I knew that I wanted to write beauty and lifestyle content. Creating posts with focused, specific content will help you establish a target audience. If your readers cannot relate to your content, it will be more difficult to retain readership.

Reason #3: You’re not using social media

Social media is a key tool for bloggers. Blogging is a social activity, and establishing a social media presence will help your blog grow. Having a social media presence will help you meet and engage with your audience. Creating meaningful connections will drive readers back to your blog and help you form relationships with readers.

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