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3 Reasons Why Nobody Is Reading Your Blog

Hello, lovelies!

For a new blogger, one of the toughest aspects is getting people to read your content. You may be putting in great efforts to grow your audience, but it may not seem like your blog is growing. Here are three reasons why nobody is reading your blog and how to fix them!

Reason #1: Your inconsistent 

Consistency is key for blogging. If you write one or two great posts then go silent for weeks, it will be difficult to maintain a dedicated audience. In order to grow your audience, you must post consistently. For me, posting new content three times per week has helped me grow my audience.

Reason #2: Your blog does not have a focus 

When I began my blog, I knew that I wanted to write beauty and lifestyle content. Creating posts with focused, specific content will help you establish a target audience. If your readers cannot relate to your content, it will be more difficult to retain readership.

Reason #3: You’re not using social media

Social media is a key tool for bloggers. Blogging is a social activity, and establishing a social media presence will help your blog grow. Having a social media presence will help you meet and engage with your audience. Creating meaningful connections will drive readers back to your blog and help you form relationships with readers.

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3 Things You Should Never Do To Your Skin

Hello, lovelies!

Your skin is with you for life. If there’s one thing you should do, it is to treat your skin with care and respect. We know there are certain ways to care for the skin, but most of the time, we just bypass them regardless. Here are three things you should never do if you want your skin to love you back.

Over-exfoliating 

Exfoliating 1-2 times per week is great – it refreshes your skin and removes any dead skin cells that may be causing breakouts or dullness in the skin. Over-exfoliating can cause scratching on the skin’s surface which leaves it prone to environmental toxins and breakouts.

Not protecting your skin

Sunscreen is a vital skincare product. You probably know that you’re supposed to wear sunscreen daily, but have you ever considered why? The sun is responsible for how your skin ages, and wearing sunblock daily not only prevents aging, but it also protects against dark spots.

Using the same products for a long time 

You may have found the best moisturizer or cleanser ever, but your skin will eventually change and adapt to any active ingredients in the product. Over time, this causes the product to become less effective. It’s important to know your skin type and how it reacts to different products. If your beloved cleanser or moisturizer is no longer working, it’s time to reevaluate the products you use.

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3 Confessions of a Blogger

Hello, lovelies!

I enjoy blogging. Since I began my blog, I’ve been able to share my creativity, experience new things, and I’ve even been occasionally noticed by beauty brands. Despite the positive aspects of blogging, there are often secrets that bloggers keep to themselves. Today I’m sharing a few ‘secrets’ that I’ve unearthed as a blogger.

It is not all sunshine and rainbows

Blogging takes a lot of work and effort. Creating new content regularly then promoting said content is time-consuming and it requires a lot of attention to detail. In addition to this, becoming a blogger will not guarantee that you’ll gain instant recognition and sponsorship from brands, which is a common misconception.

We, too, suffer from blogger brain

I constantly think about writing. If I’m not thinking about content for my next post, I’m checking my WordPress dashboard for new content, engaging with blogger groups on social media, or updating my social media feeds. Sometimes this can feel overwhelming and it’s not uncommon for your brain to feel ‘zapped’ from this cycle.

Support is a wonderful thing

We love when a new post is liked or shared, it makes everything we do as bloggers worth it! From my own experience, I read every single comment that is posted on my blog posts and feel grateful for each like I receive. Support from other bloggers or readers is a powerful thing, and it means a lot.

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3 Truths To Know Before Sleeping In Your Makeup Again

Hello, lovelies!

If you wear makeup, you’ve probably heard hundreds of times the importance of removing your makeup before bed. Have you every considered ‘why’ it’s so important to remove your makeup, or how to remove it the most effectively? Here are three things you need to know before you consider hitting the pillow with a full face of makeup again!

It negatively affects every skin type

No matter what your skin type is, sleeping in your makeup will negatively affect it. Poorly removed makeup can clog pores and exacerbate any current skin conditions (for example, hormonal acne or rosacea). If your skin is oily or acne-prone, you may notice increased breakouts or redness in your skin the following morning.

Your lips will thank you

I’m a regular culprit, but sleeping with remnants of lipstick on your lips does some damage. Many lipstick formulas contain drying waxes, which can lead to clogged pores in the skin around your lips (hello, breakouts!). Wearing lipstick to bed can zap your lips of their natural moisture, so it’s best to remove it before bed.

Makeup remover wipes are a lifesaver, but they shouldn’t substitute your regular cleansing routine 

Makeup remover wipes are convenient and portable. While they remove most of your makeup with one swipe, they shouldn’t be substituted for a deep cleanse. If you find that your makeup remover wipes aren’t doing the job, you can always supplement them with a cleansing oil to remove any excess makeup.

 

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3 Hydrating Skin Care Products That I Swear By

Hello, lovelies!

Dryness is my skin’s worst enemy. I’ve recently incorporated products into my skincare routine that moisturize, nourish, and hydrate. Out of all the products I’ve tried to hydrate my skin, I’ve found three that are holy-grail items!

Laneige Water Sleeping Mask

This face mask by Laneige is an ideal product to boost hydration in my skin. It is a lightweight gel mask that absorbs into my skin for extra moisture and hydration. If my skin feels dry and tight, I apply this mask and my skin instantly becomes soft, plump and hydrated. It is formulated with Hydro Ionized Water to deliver doses of moisture to the skin.

Caudalie Vinosource Thirst Quenching Serum 

I recently incorporated this serum into my skincare routine. The lightweight serum contains hyaluronic acid to calm and hydrate my skin. I apply it daily underneath moisturizer and my skin is silky and hydrated without feeling sticky. I’ve used this serum for the past 6 weeks and my skin never feels tight or dried out.

Drunk Elephant Marula Oil

Drunk Elephant’s Marula Oil introduces oil into my skin that doesn’t feel greasy or sticky. I was hesitant to try an oil on my skin, but it nourishes and hydrates my skin without leaving any residue. I lightly dab the oil around my t-zone and cheeks for smoother, quenched skin.

 

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Instagram for Bloggers: Everything You’ve Ever Wanted to Know About Instagram

Hello, lovelies!

Instagram is a powerful social media outlet to grow your blog, brand, or business. If you’ve been an Instagram user for a while, you know all-too-well how frustrating it can become to grow and market. However, a few simple modifications of your profile, photos, and engagement will make it easier to expand your reach and following. Today I’m sharing a guide on how to maximize the effectiveness of Instagram!

YOUR PROFILE BASICS

Your profile is the first thing that a prospective follower will encounter. Your profile should explain who you are, what your brand is, and what you bring to the community. When you build your profile, there are a few key components to consider:

  • Brand your account – Your account should have the same handle as the rest of your social media. This makes it easier for your audience to find you. If it is not optional, try keeping your handles as similar as possible. I rebranded all my social media handles as Erin Angela for consistency.
  • Profile picture – Snap a photo that shows off your personality, or specific characteristics you wish to highlight. I use a simple headshot featuring my favourite lipstick. I prefer to keep this photo focused and bright. If you have a brand/blog logo, or photo that showcases your personality, this also works wonders!
  • Your bio – With a limit of 150 characters and one clickable link, you should optimize it! Your bio is an opportunity to introduce who you are, what you do, and/or how you help others. Are you a beauty blogger? Are you a skincare specialist who shares DIY facial recipes? Your bio should reflect this.
  • Location – Integrating your location into your profile can help you connect with users or brands within a similar niche or who are in the same geographical location as you.

YOUR PHOTOS

Your photos should be bright, crisp, and attractive. I use my iPhone for all my photography, but your favourite type of camera works. Also, the lighting that you use can greatly enhance your photos.

YOUR HASHTAGS 

Hashtags are helpful to increase your exposure, and to discover new brands or accounts. Hashtags categorize content and make it more discoverable. You should select a different set of hashtags for each post, and only select ones that are relevant to the photo. If you want to find the best hashtags for your account, find out which hashtags that your competitors are using.

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Erin Angela’s Lastest Sephora Haul

Hello, lovelies!

I recently placed Sephora order to drain the remainder of the gift cards I’d received during Christmas. I replenished a few skincare products, tried new makeup products, and added a few surprises to this haul.

Anastasia Beverly Hills Brow Wiz

I finally tried this iconic product from Anastasia Beverly Hills! I bought a Brow Wiz, which is a brow pencil and spoolie combination that grooms brows and fills them in. My brows are a light brown colour, and I wanted to find a darker pencil shade to give them depth and dimension. I love that this pencil is travel-friendly and pigmented.

GlamGlow Water Burst Hydrating Moisturizer

I’ve relied on this moisturizer since June of last year, and my skin has remained soft and hydrated. This moisturizer is lightweight and doesn’t irritate my skin. It takes me ages to finish a skincare product, and I was actually excited to reach the bottom of this jar! This lightweight, fruity-scented moisturizer has a gel-cream consistency.

Caudalie Vinosource Serum 

My skin becomes incredibly dry during the winter months. I moisturize after I cleanse each morning, but quickly noticed that my skin felt dry and tight. I picked up Caudalie’s Vinosource Serum upon recommendation, and the lightweight serum treats dehydration in my skin. After one use, my skin instantly felt more hydrated and plump. I apply this serum each morning and my skin is silky and fresh.

Have you bought anything from Sephora recently?

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